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The Bethany College Athletic Department sells both football and basketball tickets to student fans.
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If the tickets for football and basketball games are sold separately, find the Athletic Department's profit maximizing price to charge.
a. Pmax for Football tickets (Price)
b. Pmax for Basketball tickets (Price)
c. What is the maximum profit that can be achieved pricing separately?
If football and basketball tickets are sold as a bundle, find the Athletic Department's profit maximizing price and the resulting profit.
d. Pmax(Bundle) (Price of the bundle)
e. What is the maximum profit that can be achieved pricing as a bundle?
f. Which of the two strategies should the athletic department choose? (Bundling or Separate)
