The CEO of the manufacturing company you are currently consulting for has now asked you to investigate implementing a CRM. The company currently uses spreadsheets to track sales calls and a paper addr

The CEO of the manufacturing company you are currently consulting for has now asked you to investigate implementing a CRM. The company currently uses spreadsheets to track sales calls and a paper address book to keep customer information. The CEO has asked you to research and recommend a CRM that will meet the company’s needs.

Research at least three CRM packages.

Use Microsoft Excel to create a comparison table that compares the pros and cons of each package.

Select one product for the manufacturing company.

Create a 10- to 12-slide narrated, multimedia-rich Microsoft PowerPoint presentation for the customer on why implementing the chosen CRM is prudent. Be sure to address the following:

• Why the chosen package is most appropriate

• How this software will be an improvement over their current methods

• How the chosen CRM package will fit into the overall enterprise of the organization

• The benefits customers can expect because of implementing the new software