The chapter notes that the clothing chain HM only features computer-generated models on its Website.

The chapter notes that the clothing chain H&M only features computer-generated models on its Website. The company drew criticism for presenting only picture-perfect people; for example, the Norwegian Broadcasting Corporation accused the chain of "creating unrealistic physical ideals." A company spokes man defended the move by explaining that these unreal bodies would ensure that the garments remain the focus of online shoppers' attention. What do you think of this argument - does the use of only "perfect" bodies create a problem for real shoppers?