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QUESTION

The Customer Relationship Plan - Discussion

Topic 1: Creating a Customer Relationship Management Plan

  • Think of a company that has provided great customer service to you recently.
  • ¬†What did it do? How did it go beyond what you expected? What do companies have to do to get employees to deliver such services?

Topic 2: Loyalty and Distribution Methods

  • Are loyalty programs more likely to be successful for certain kinds of products and service than for others?
  • Given the proliferation of loyalty programs, how can you differentiate your program from competitors programs?
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