The Death of the 4Ps

The marketing mix is a crucial tool to help understand what the product or service can offer and how to plan for a successful product offering. The marketing mix is most commonly executed through the 4 P's of marketing: Price, Product, Promotion, and Place.

• Describe a company that you believe represents the 4Cs well, and provide examples of why you believe they are successful at it.
• Describe a company that you believe does not do well putting the 4Cs into practice, and provide two (2) examples of why you believe they struggle at it.
• What recommendations would you give the company who needs to update their approach?