The decline of traditional marketing channels forced changes in CRM transformation at Procter Gamble (PG).

The decline of traditional marketing channels forced changes in CRM transformation at Procter & Gamble (P&G). P&G's cloud environment allows for all consumer data to be in one location for fresh, relevant relationships with 4.8 billion consumers as they transition from one product to the next over the course of their lifetimes. Visit Teradata.com and search for the video entitled "Procter & Gamble: Creating Conversations in the Cloud with 4.8 Billion Consumers." Watch the video (time: 5:14).

Please answer each question with 150- 200 words

 Questions:

• How does P&G maintain an ongoing dialogue with a customer?
• What were P&G's data challenges?
• In your opinion, how does P&G try to maximize customer lifetime value (CLV)?

Date driven environment which is designed to increased relations among the consumers. As suchincreased dialogue that adds value to the consumers is availed. Also, P&G Creates anenvironment...