The first phase of the IMC Project is for students to identify a brand that currently has a weak advertising campaign (e.g. 3+ executions where tagline misses target audience, execution horrible, etc.

The first phase of the IMC Project is for students to identify a brand that currently has a weak advertising campaign (e.g. 3+ executions where tagline misses target audience, execution horrible, etc.).  In class, I shared an example of a presentation given by a team showcasing Starbucks Doubleshot "Double the You" IMC Campaign.  Use it as a guide to what your team should include in your PPT for the IMC Campaign you've selected (e.g. teams must link to 3 ad executions on ispot.tv not on YouTube)or face point deductions.

Last week in class, students were asked to establish teams with four students/team. A team listing for each section has been posted on D2L.  You can see open slots on teams or those students who weren't in class last Tuesday.

Teams need to work together to prepare 6 slides to share with the class.  The class will vote on the top five brands with the weakest advertising to take to the next level of the project.   Use the persuasive assessment questions we used assessing ads for the Advertising Assessment.  Only one person in your group needs to post your PPT into the dropbox.  Be sure your teammates last names are included on PPT using the format provided in the dropbox or face point deductions.  Your team's PPT is due in the dropbox before 11:59 p.m. on March 1