The Johnson Johnson credo was written in 1943 by its chairman Robert Wood Johnson:

The Johnson & Johnson credo was written in 1943 by its chairman Robert Wood Johnson: "We believe our first responsibility is to the doctors, nurses, and patients, to mothers and fathers, and all others who use our products and services. In meeting their needs, everything we do must be of high quality." What would you expect to see in Johnson & Johnson's strategic planning approaches that reflect this philosophy?