The manager of Plantation River Country Club wanted members of the very upscale club to use the bar and dining facilities more frequently.

The manager of Plantation River Country Club wanted members of the very upscale club to use the bar and dining facilities more frequently. He offered a two-for-one "happy hour" special but few members came. The manager did not have a grasp of what made his target market: A. substantial. B. responsive. C. identifiable. D. reachable. E. quantifiable.