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The Nonmarket Environment of Volkswagen Issues News Media: In 2015, the German automaker Volkswagen was found to be participating in an emissions...
The Nonmarket Environment of McDonald's
Using the McDonald's case as an example, pick another company and perform a similar assessment of the non-market environment surrounding the firm. Use the "Four I's" framework that Baron discusses to structure your evaluation.,,, Please see the attached doc for references/sample