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The position paper (APA FORMAT) will examine the learner's knowledge and understanding of the principal challenges of global business expansion. A...
The position paper (APA FORMAT) will examine the learner's knowledge and understanding of the principal challenges of global business expansion. A successful American company, Lincoln Electric, had a near-death experience when it sought to expand globally. Identify the three (3) main errors Lincoln Electric made and take a position on the steps that similarly situated companies should make in the future to avoid repeating Lincoln's mistakes. Deliverable: paper, five pages, double-spaced.
Brief history and background of the company
Industry analysis, trends, growth, main competitors
Drivers for international expansion
Analysis of mistakes made and recommendations for other companies that are contemplating international expansion
APA format, No more than 5 pages
