The Power of the Media

1. Short Essay Value: 20%Word length: 1000-1500 words

It may not be farfetched to remark that today, the media is the key driver for the economy, society, culture, politics. Critically discuss the usefulness of a ‘political economy of the media’ approach, in enabling us to better understand the power of the media in shaping our contemporary world.

This course and its assessment tasks are based on encouraging critical thinking, and NOT a simple regurgitation of reading material. You are expected to engage with the readings and course materials to date, as well as any other relevant research you wish to bring in. You are required to employ a minimum of FOUR references from the course readings.

What do you think? Why? Can you demonstrate a capacity for productive reading and comprehension of relevant contexts? Can you effectively draw on relevant perspectives, issues, and research, to substantiate and/or rationalise your response? Can you develop and present a coherent and persuasive viewpoint of your own?

Assessment Criteria:

·         Proper and fluent written expression.

·         A sophisticated understanding of relevant concepts, perspectives, and issues.

·         Develops an articulate, coherent and effectively argued response to the question.

·         Engages effectively and in sufficient depth with relevant research material.

·         Accurate and properly presented referencing.