The process of gathering and analyzing new information to help in making good marketing decisions is called: operational planning organizational

The process of gathering and analyzing new information to help in making good marketing decisions is called:

operational planning

organizational planning

analytical research

market research

Data that has already been collected and published is called:

primary data

secondary data

free data

franchised data

Which of the following would not be a source of primary data?

focus group

surveys

The Wall Street Journal

market research tests