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The product I choose is oatmeal. Once you have developed your product, you then need to determine how to make it available to the end user. Using...
The product I choose is oatmeal. Once you have developed your product, you then need to determine how to make it available to the end user. Using references, develope a distrubtion system for oatmeal. You need and overview of distribution channels: Direct versus Indirect Distribution. Channel Organizational: Conventional, Vertical, Horizontal and Multichannel Marketing Systems. Analyze your target market's needs. Explain what you know about your target market and what they want from a channel of distribution. Determine which channel members you will use and explain why (Indirect: retailer, wholesaler, dealer, manufacturer's rep, etc. Direct: catalog, telephone, sales, force, etc.) Discuss how many channel members you will use and explain why (intensive distribution, exclusive distribution or selective distribution) Recommend a channel organization and explain why (conventional, vertical, horizontal or multichannel marketing system)
