Answered You can hire a professional tutor to get the answer.
The purpose of the study is to know how the educational sector take care of relationship with their customers (students and parents).
can you please write me a short essay of this:
· The purpose of the study is to know how the educational sector take care of relationship with their customers (students and parents).
· The importance of this research:
· It shows the importance of the customers' satisfaction and communication
between faculty and staff also.
· How CRM influences the university's services.
· The different impact in using technology (merging system) on CRM.
· It is worth doing to improve university's services; to attract new customers and to retain the current ones.
· The issues addressed by this research:
· University might lose students, because of the lack of CRM and not realizing the importance of it.
· Lack knowledge in CRM.
· Lack of communication between faculty and students/ parents.
CRM in general:
CRM is short for Customer Relationship Management which emphasises on the importance of having a very good and strong relationship between the organizations' staff and its customer which will lead to positive affect for both parties.
It is challenging but not an impossible task to achieve a successful customer relationship. In order to be a successful university, each university should know their students' needs and provide it to them by having a good relationship between the faculty and the students and parents. This research focuses on getting to know the aspects of CRM and then identify the activities for effective CRM implementation.
The university must know the right activities to take to implement an effective CRM on the students and parents (customers).
The aim of the research study reported in this paper is to examine the impact of customer relationship management (CRM) effectiveness and service quality delivery on international students in the higher education. An effective CRM strategy affects the quality of the service and its delivery to the students.
CRM improves relationship between employees and customers due to mutual relationship between buyers and sellers in service delivery, responding in time, provide service to customers in right place at the right time.
this study indicates the importance of CRM because it strengthens the relationship between the faculty and the students. They both will have mutual desires.
CRM has always played an efficient role in attracting and satisfying customers thereby leading to customer retention. When a university takes care of its students by satisfying their needs, thereby they will retain their current students and will attract new ones usually by word of mouth in this case. It further investigates the role of CRM in relation to customer satisfaction, retention, and sales growth.
Based on that, if the university wants to satisfy their students and meet their expectations by the quality of the services provided, it must build a strong CRM strategy to build a better relationship between the faculty and their students. CRM also helps to retain the students and increase sales by joining more students through word of mouth.
These benefits are due to the University's ability to understand its international customers' expectations through its external and internal survey frameworks, which have helped positively in meeting these expectations (Seeman & O'Hara, 2006).
Each university must understand its students very well in order to understand their expectations in the services provided whether it got to do with education or registration and admission, by some extensive wide surveys. At the end, it will help positively help meeting the student's expectations.
