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QUESTION
The purpose of this project is to suggest a written report based on a B2C (business-to-consumer) company of your choice. You can focus on specific...
The purpose of this project is to suggest a written report based on a B2C (business-to-consumer) company of your choice. You can focus on specific brand(s) within this company if you wish. The idea is to choose a company that is addressing the needs and wants of its target segment(s) in a particularly unique and effective way and has developed a successful customer-centric marketing strategy.
Questions to explore in your paper:
- Why have you chosen this particular company? How is this company unique in the marketplace? Provide a brief introduction and description of the company.
- Who is the company/its brands targeting? How has it segmented its market?
- In what ways is the company/brand addressing the needs and wants of its target consumers? What are the underlying consumer needs that are being addressed?
- What kind of emotional connection is created with the consumer?
- Discuss the company's marketing strategy (segmentation, targeting, differentiation, positioning). How is the company differentiating itself from competitors in the market place?
- Discuss the implementation of the marketing strategy through its marketing mix (4 P's product, price, place, promotion). In case of a services company, discuss the 7 P's of services marketing.
- SWOT and PESTLE analysis for the company/ its business units and use the analyses to discuss the viability of the current strategy of the company and discuss potential future strategies based on its internal strengths and weaknesses and external opportunities and threats.
- If the company operates globally, discuss its international strategies and operations. To what extent has it adapted to local markets and to what extent is it following a standardized strategy?
- What kind of opportunities and threats in the marketplace do you see impacting this brand? Which trends in consumer behavior and in society in general are likely to impact this company/brand in the near and not-so-near future?
