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QUESTION
The rapid growth of sales promotions in
The rapid growth of sales promotions in
consumer markets is most likely the result of all of the following factors EXCEPT ________. A) consumers and large retailers becoming more deal oriented A. Page Ref: 477-478 B. B) product managers facing pressure to increase current sales C. C) competing brands attempting to differentiate from each other D. D) consumers using the Internet to search for deals and save money E. E) advertising efficiency on the decline because of rising costs and media clutter
