The research questions addressed in study 1 are as follows:

The research questions addressed in study 1 are as follows: RQ1: What is the nature and prevalence of alcohol messages being communicated in the TV series, based on the tripartite typology of visual, audio, and plot connection? RQ2: How do positive and negative messages about alcohol differ in the way they are communicated? RQ3: What characters are most associated with alcohol? In particular, how much drinking involves underage characters?