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The Role of the Customer in the Company's Strategic Planning. Student can assess the company's commit to serving customer needs as evidenced in a company's mission statement. SWOT analysis : Student
SWOT analysis : Student can conduct a simple SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) of a product or service offering and draw inferences from an analysis of the results.
Competitive Analysis: Student can conduct a simple competitive analysis based on criteria important to the customers of the product or service.
Directions
· Select your product or service offering from the list in the Writing Assignment Discussion Forum. This list is also in the Syllabus. Thesame product/service will be used in all of the writing assignments.
