The shares of Agro Textiles Ltd. are valued lower than its competitors. To increase its value, the company decides to study its current situation and...

The shares of Agro Textiles Ltd. are valued lower than its competitors. To increase its value, the company decides to study its current situation and see how it can improve itself. Which of the following strategic marketing processes should be used by Agro to analyze its situation?

• ​Business portfolio analysis