The surge of internet usage and digital technology has led to the rise of various social media platforms. Marketers are now riding the social media wave to engage consumers. Instructions: There are 2

The surge of internet usage and digital technology has led to the rise of various social media platforms. Marketers are now riding the social media wave to engage consumers.

Instructions:

There are 2 parts to this assignment:

1. Select a brand (i.e. Nike, Walmart, Coca-Cola, etc.) that you frequently use.

2. Compare their social media platforms (Facebook, Twitter, Instagram, YouTube, etc.) to their other digital and traditional marketing channels (TV, website, eMail).

Please address the following:

• List the number of current followers they have on 3 of the major social media platforms they are utilizing. 25% of grade
• How do they leverage the use of influencers to promote their brand? 25% of grade
• In your opinion, and assuming a $1 mil ad spend, what percentage should be spent on: 25% of grade

1. Social media
2. Other digital & traditional

• One-paragraph summary of concluding thoughts & opinions 25% of grade

Requirements:

• A one-page Word document with your name, title of assignment & date in the footer
• Proper college-level grammar is required. APA format, including any in-text citations.