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The top management of your company, a manufacturer and marketer of smartphones, has decided to pursue international expansion opportunities in...
The top management of your company, a manufacturer and marketer of smartphones, has decided to pursue international expansion opportunities in eastern Europe. To ensure success, management's goal is to enter into countries with a high level of global connectedness. Identify the top three eastern European countries in which your company can market its current product line. Prepare executive summary to support your recommendations.