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QUESTION
The traditional marketing 4 P's are product, price, promotion, and place. The new 4 P's described by Kotler and Keller include people, processes,...
The traditional marketing 4 P's are product, price, promotion, and place. The new 4 P's described by Kotler and Keller include people, processes, programs, and performance. Compare and contrast these two different ways of viewing marketing
