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There are a variety of sport communication tools relevant in the sports industry.
There are a variety of sport communication tools relevant in the sports industry. For this assignment, students will create a SWOT analysis which analyzes the strengths, weaknesses, opportunities, and threats associated with each sport communication tool below. First, you will select a sport organization or team (professional, semi-professional, and college) and research how they utilize the following sport communication tools and technology. Develop a chart with three columns. The first column should include these topics:
Television
Radio
Online/Internet
Social Media
Wireless/Mobile
Consumer Products
Events
The second column will include a description of each of those areas. Define what these sport communication tools are and explain how they are used by the sport organization or team you selected.
The third column will include your analysis of strengths, weaknesses, opportunities, and threats related to each of those areas. Indicate whether you foresee any legal, ethical, or crises situations with this organization. Describe what sport communication tools appear to be successful and not successful. Does the organization or team you selected maximize their opportunities to successfully utilize these sport communication tools? Give examples and explain the rationale behind your responses.
List any references you utilized.
One example would be the Columbus Blue Jackets. Here is a story about how they utilized emotional stimulation for marketing communications. If you click on the picture, you will also be directed to their website that provides additional communication information.
[ [ [http://www.sports-forum.com/news/new_archive/index.html?article_id=627] ] ]
