There is ONE (1) case study in this section. Answer ALL the questions in the answer booklet. QUESTION 1: P&G’s impressive portfolio includes some of the strongest brand names in the world. What

There is ONE (1) case study in this section. Answer ALL the questions in the answer booklet. 

QUESTION 1: 

P&G’s impressive portfolio includes some of the strongest brand names in the world. What are some of the marketing challenges and risks associated with being the market leader in so many categories? 

(20 Marks) 

QUESTION 2: 

With social media becoming increasingly important and fewer people watching traditional commercials on television, what does P&G need to do to maintain its strong brand images? (10 Marks) 

QUESTION 3: 

What risks do you feel P&G will face going forward? (10 Marks)

*please see the case study appendix, below..