These days, monitoring social media for mentions is a key function of public relations.

These days, monitoring social media for mentions is a key function of public relations. Fortunately, there are many excellent tools that can help in this area.

Continually scanning for mentions (not only of the organization but also competitors, regulators, suppliers and other key publics) can help nip problem situations in the bud while at the same time uncovering potential opportunities. It is a fundamental role of proactive public relations.

Thoughts?