They will evaluate your current online marketing, outline a strategy, run a three week advertising campaign, assess the results and then provide you

They will evaluate your current online marketing, outline a strategy, run a three week advertising campaign, assess the results and then provide you with recommendations to further develop your online marketing. Although they might suggest ways to enhance your website, students will not control or alter your website in any way. Your student team will, however, use Google AdWords to drive traffic to your website. What do you need to do?