Think about a company you believe employs a unique and creative marketing communication strategy. Answer the following questions: What is the role of...

Think about a company you believe employs a unique and creative marketing communication strategy. Answer the following questions:

1. What is the role of personal selling in the strategy? 
2. How is personal selling integrated with other communication tools (you should know the elements of IMC) and other marketing mix elements to generate a unique and effective marketing strategy?