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This assignment is framed around the concepts of data analysis and biases in Chapter 11 (Step 7) of the Sekaran Bougie (2010) book. Click here to
This assignment is framed around the concepts of data analysis and biases in Chapter 11 (Step 7) of the Sekaran & Bougie (2010) book. Click here to view the Sekaran & Bougie diagram on the research process. For the first part of this assignment, consider the following case. A marketing firm is evaluating the possibility of using a series of product promotions for the population of Cook County, Illinois. However, these promotions are based upon the US National demographics from the 2010 Census data. There is some concern that if the demographics of Cook County Illinois are significantly different than the US National demographics, the product promotions would not work. Download the Excel spreadsheet with the 2010 Census data sets for Cook County (Illinois) and the US National demographics from this link. Analyze and compare both data sets using the data analysis and biases concepts from Chapter 11 of Sekaran & Bougie (2010). Compare only those categories that you find are significant to your analysis in demonstrating whether the US demographics based promotions can or cannot be effectively used in Cook County, Illinois. Create a graph that compares the categories from each file that you consider relevant. Create a 3-5 slide presentation with in-depth narratives in the speaker notes section that displays the graph(s) and analysis on how the Cook County demographic categories you chose differ from the national demographics. Part IIIn the second part of the assignment, based on your research findings of the first part, create a 3-5 slide presentation with in-depth narratives in the speaker notes section. You are to provide your advice as to possible business ventures to pursue in Cook County, for either the scenario 1 or 2 listed below. Based on your analysis and interpretation from Part 1 of the assignment, research the Internet and your course materials for any additional data and resources to help you reach this recommendation. Document any assumptions or elaborations you had to make in the speaker's notes section of the slides. Apply the standard of APA Style to the references section of your assignment, which should be your very last slide.
