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This assignment requires your research on Haier by its web page (http://www.haier.com/ (Links to an external site.)), Google search, CWU library online database, and the following links. Please try to
This assignment requires your research on Haier by its web page (http://www.haier.com/ (Links to an external site.)), Google search, CWU library online database, and the following links. Please try to find the company's strategic approaches and strategies.
- https://www.slideshare.net/MortezaAzari/haier-taking-a-chin (Links to an external site.)
- https://www.ryerson.ca/~iri/papers/ypdu.pdf (Links to an external site.)
- http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.560.9863&rep=rep1&type=pdf (Links to an external site.)
You may also want to check AMAZON.com to check its merchandise mix, price levels, and customer satisfaction.
With the collected information about Haier's strategies, strategic approaches, product policies, pricing, advantages or disadvantages, and business issues, please make a good report about Haier's strategies, strategic approaches, and advantages or disadvantages. Please do not forget to add your suggestions.
Do not worry about format. I want to know your knowledge and strategic sense! Being creative and strategic is always welcome in my class!!!! I will appreciate your ideas!!!
Rubric7 point rubric (2)
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