this is the discussion so you know the subject but I need response to the answer below. agreeing or disagreeing.

Robbinsdale Hospital is one of two hospitals among the six facilities in the city to have an intensive care (Level III) nursery. This facility is tailored to treat infants suffering from severe medical complications upon delivery. The program director is deciding whether to use an emotional or rational appeal in advertising copy.

(a) What are the considerations in this decision?
(b) Support your position with facts and example.

need a response for this post. agreeing or disagreeing does not matter.

*** Making a rational appeal in the advertising copy is more relevant. The considerations in making a decision regarding use of the correct appeal in advertising copy include -

1. The sensibilities of the public which include patients and their family, general public.

2. The level of competition in the area and the number of patients visiting the competitor's facility

3. The additional facilities and care offered by the hospital in comparison with competitors

4. The availability of skilled neonatologists to address the health issues of infants

5. Affordability of the patients to complex treatments that require higher spending

6. Availability of public and private health insurance programs.