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This is the first milestone of your business plan—the choice of businessCreate a 4- to 5-page research paper that includes:An explanation of the initiative, its mission, its vision, its core beliefs

This is the first milestone of your business plan—the choice of business

  1. Create a 4- to 5-page research paper that includes:
    • An explanation of the initiative, its mission, its vision, its core beliefs and culture, and its social responsibility commitment, if applicable.
    • A comprehensive venture description, including the industry in which it will be participating, the type of organization it will be, the needs to be satisfied by this initiative, the strategic advantage it has, and the legal structure it will take.
    • A justification of the choice of this initiative for your final project. (You can use what you have learned throughout the program.)
    • A description of the research methods used to assess the feasibility of this opportunity (e.g., surveys or statistics), including a succinct strengths, weaknesses, opportunities, and threats (SWOT) analysis, to address industry trends, environmental trends, the target audience, and the competition.
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