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This leadership case study is your opportunity to dig deep into the life of a successful Chief Executive Officer (CEO). Your CEO is not only responsible for charting the course of a highly-successful
This leadership case study is your opportunity to dig deep into the life of a successful Chief Executive Officer (CEO). Your CEO is not only responsible for charting the course of a highly-successful business, but in doing so has influenced American lifestyle and culture. Your objective is to paint a holistic picture of this individual—including successes, failures, talents, and flaws. To do this, please address the following learning objectives:
1. Background
a. Summarize your CEO’s sociological and business background.
b. Discuss prior successes and failures in your CEO’s career.
My chosen CEO is Jeff Bezos, founder of AMAZON.
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