This paper will be an overall business analysis or company case study that includes the history of the company as well as ways the company can profit without increasing sales price. Please see previou

This paper will be an overall business analysis or company case study that includes the history of the company as well as ways the company can profit without increasing sales price. Please see previous assignments attached that will help make up the paper. The focus is how can the company increase sales without losing customers. Recommendations such as having more sales, adding coupons, using different online stores to boost the brand and etc. Create a new marketing strategy if possible. Please do not shy away from the main purpose of the paper. Below are required to be discussed in the paper.

· Competency 1: Apply foundational knowledge and an understanding of business systems, processes, and technology within and across core disciplines.

· Competency 2: Integrate information across disciplines and from differing perspectives.

· Competency 3: Think critically and analytically to provide evidence-based solutions to business challenges and opportunities.

· Competency 4: Apply innovative, strategic, and sustainable approaches to business practice and planning.

· Competency 5: Lead and collaborate in virtual, global, and culturally diverse environments. Apply leadership and collaboration principles and strategies for virtual, global, and culturally diverse environments.

· Competency 6: Integrate principles of ethics and integrity into business decisions. 

· Competency 7: Communicate clearly and effectively in a business environment.

· Written communication: Written communication is free of errors that detract from the overall message.

· APA formatting: Resources and citations are formatted according to APA (6th edition) style and formatting.

· Number of resources: You paper must include a minimum of 10 resources. Use resources as needed in your PowerPoint presentation, cited appropriately in APA style.

· Length of paper: Your paper should be 25 typed, double-spaced pages. Your PowerPoint presentation should contain 10–20 slides.

· Font and font size: Times New Roman, 12 font