this simple quote from Christopher Hansen, Chief Production Officer for a company called, IgnitionOne, "For retail to succeed, bricks-and-mortar and

this simple quote from Christopher Hansen, Chief Production Officer for a company called, IgnitionOne, "For retail to succeed, bricks-and-mortar and e‑commerce need to unite instead of fight" (Digital Commerce 360, September 29, 2017).

What is the significance of that statement? Do you believe that this is a true assessment of the issues that plague the two entities. How would that collaboration effort look and would it still eventually lead to the demise of one over the other?