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This spreadsheet supports the STUDENT analysis of the case, Target Corporation (Case 19). Copyright 2008 by the University of Virginia...
Questions to consider while preparing your response to the case: Target Describe and critique Target's capital-budgeting system. Give specific consideration to the role of the real-estate managers and the makeup of the CEC. Which of the five CPRs should Doug Scovanner accept? Explain how each of the considerations that follow influenced your decision: NPV and IRRSize of the projectCannibalization of other stores' salesStore sensitivitiesVariance to prototypeCustomer demographicsBrand-awareness impact Why does Target use different hurdle rates for the store and the credit cards (9% and 4%, respectively)?What process would you use to estim ate these discount rates to see if they are reasonable? 4. As a member of the CEC, would you continue to approve CPRs if it meant that Target would need to fund the requests with external funds, either debt or equity?
