This week's concepts center on the understanding of the importance of having a strong Business and a strong Functional strategy. The discussion this week centers on both of these strategies using exam

This week's concepts center on the understanding of the importance of having a strong Business and a strong Functional strategy. The discussion this week centers on both of these strategies using examples from Boston Piano and from Southwest Airlines. 

First, watch the video clip on Steinway Piano. Discuss your view of what form of business-level strategy Steinway pursues.

https://www.youtube.com/watch?v=-69GpGO6wQg&feature=youtu.be

Business Level Strategy at Boston Piano:

Second, watch the clips and peruse the article on Southwest Airlines, which has been widely recognized for its long-standing success as pioneers in the low-cost, no frills airline business.  Then share at least two reasons why their functional strategy supports this long-standing success. Defend your arguments from the readings.

https://www.youtube.com/watch?v=Szn-TbvEL2I&t=16s

https://www.youtube.com/watch?v=8_CeFiUkV7s

https://www.msn.com/en-us/travel/article/why-people-are-weirdly-obsessed-with-southwest-airlines/ar-BBK0l3F?li=BBnbklE&ocid=wispr