Tip Top Toys is a relatively small division of Worldwide Enterprises. Worldwide has nine other divisions, which include insurance, healthcare products, and financial planning services, to name a few.

Tip Top Toys is a relatively small division of Worldwide Enterprises. Worldwide has nine other divisions, which include insurance, healthcare products, and financial planning services, to name a few.

The corporate marketing director for Worldwide has requested Tip Top’s customer shopping data to target people who might be likely to purchase items or services from other Worldwide divisions. The database manager is uncomfortable with this and pointed out that Tip Top’s web privacy policy states, “Tip Top Toys, a division of Worldwide Enterprises, will not share personal data with other companies without a customer’s consent.”

The marketing director replied that the statement only applies to outside companies—not other Worldwide divisions. The marketing director checked with the corporate legal department, and they agreed. The database manager replied, “Even if it is legally OK, it’s not the right thing to do. Many believe our statement means their data does not leave Tip Top. At the very least, we should give customers a choice and share the data only with their consent.”

Do you agree with the marketing director? Why or why not?

Please references as well as in text citation, APA style (no AI or plagiarism used) 

Use this as reference if you can : 

Tilley, S. R. (2025). Systems Analysis & Design. Centage.