Today, however, Magnetic brings tremendous impact to Artisan"s business, adding an entirely new distribution channel and a premier global name.

Today, however, Magnetic brings tremendous impact to Artisan"s business, adding an entirely new distribution channel and a premier global name. Magnetic not only fits strategically, but also generates significant free cash flow. This situation puts management in an ethical quandary. In light of this trend, how should those assetsbe valued today? Are historical figures based on the pooling method appropriate?