TOPIC 2: Channel Strategies This section of the readings explains the three generic distribution strategies:

TOPIC 2: Channel Strategies

This section of the readings explains the three generic distribution strategies: 

• intensive 
• selective 
• exclusive

The choice of which of these distribution strategies would be best for any given product depends on those factors outlined in the readings as follows: 

• type of customer 
• type of product 
• channel partner capabilities 
• business environment and technology 
• competing products' marketing channels

Pick a product for one of the three distribution strategies. Note the product and the distribution strategy, and then discuss why the distribution strategy is most appropriate for that product based on the factors listed above.