Topic: Proximity marketing sales analysisIntroduction - Beacon technology has been buzzing in the market since 2013 and industries have been focusing to drive their sales and continue to grow. Beacons

Topic: Proximity marketing sales analysis

Introduction - Beacon technology has been buzzing in the market since 2013 and industries have been focusing to drive their sales and continue to grow. Beacons are small and battery-operated wireless devices which transmits signals to smartphones. If customer’s smartphone is Bluetooth enabled and have precise retail application on their smartphone, then offers will be pushed to mobile application to have better shopping experience during in-store visit. Beacon devices drives the sales by offering customizable shopping experiences for in-store customers

Requirement:

The final report and presentation should cover virtually everything about the project. It should cover the situation, problem or challenge that required attention, the relevant background, related work, data, and technical details of the analysis, conclusions and possible directions for future work. It is recognized that not all of the following sections will pertain to each report. However, it is strongly recommended that these section topics be used as a guideline for your final project reports. Final presentations can follow your final report in text and graphical content.

Introduction, motivation and general description of the situation, problem or challenge.

·       Following the proposal and status report, what is the situation, problem or challenge you are addressing?

·       What preliminary examination leads you to believe analytics could help?

·       What are the shortcomings of the current work/analysis that analytics could help with?

Related work.

·       Provide a thorough background for the project; e.g. about the company, about the situation, problem or challenge, about other companies that have undergone similar situations, problems or challenges and how they handled them or did not, etc.

·       How does this project relate to other work that has been done on this situation, problem or challenge?

Data

·       Give a complete description of the data you use during the project, including any you reject.

·       Provide the source(s) of your data.

·       Provide a detailed description of your data.

·       Provide any exploratory data analyses you complete.

Technical Approach

·       Give a detailed description of the process for your entire project.

·       Given a detailed description of your approach to the analytics you have proposed to use including any algorithms, methods, tools or techniques. You do not have to describe well known approaches themselves, e.g. linear regression. You do have to describe how you applied the approach you used.

Test and evaluation

·       Describe how you test your approach to ensure that it is valid.

·       Discuss the validity of your approach.

·       Describe how you will evaluate your results and/or conclusions including any specific metrics, output data, completed analyses, etc.

·       Discuss the baseline you will use to compare your results to.

·       Discuss how well your approach worked to address the situation or challenge, solve the problem or answer the research question.

·       Discuss any potential future work. For example, if you were not able to resolve the situation or problem or answer the research question what will it take to do so? What else needs to be done?

·       Evaluate and report whether or not someone unfamiliar with your work could accurately replicate it.

Written work and Presentation Style

·       Written work will be graded using the rubric provided.

·       Presentation style will be graded on comprehensiveness and inclusiveness, as well as using the rubric provided.

Final Report Requirements:

Ø  8-10 pages

Ø  12 pt font

Ø  Times New Roman

Ø  Word or pdf

Ø  Double Spacing

Ø  APA