Toyota CEO’s

View the following video of the Toyota CEO’s message regarding product defects and recalls:

http://www.youtube.com/watch?v=DalVNYfMtRg

Discuss his message and how it was crafted, particularly in relation to Toyota’s safety issues causing injuries and fatalities.  Do you feel his response was genuine?  Do you believe he will make sure steps are taken to prevent future accidents and fatalities?  If not, why not?  Would you have presented the message differently?