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Traditional Case 10: Phoenix Organic: Valuing Sustainability While Desiring Growth (pg 443) 1. Case Summary: In a narrative format, discuss the key...
Traditional Case 10: Phoenix Organic: Valuing Sustainability While Desiring Growth (pg 443)1. Case Summary: In a narrative format, discuss the key facts and critical issues presented in the case.2. Case Analysis: A.) Discuss Phoenix Organic's approach to strategic decision making, with an emphasis on strategies that both generate profits and contribute to the firms social concerns. What trade-offs exist with the firms profit objectives and its social concerns?B.) Discuss the current strategic alternatives presented in the case, including new products, new channels, and new markets. 3.) Application: Suppose you have been hired as a consultant to make strategic recommendations for Phoenix Organic. Complete a SWOT analysis for the firm using information presented in the case. Construct a SW/OT matrix and generate strategic alternatives. You can present the SWOT and SW/OT details in paragraph format or you can supplement your response with a graphic in a Word document if you prefer. Evaluate the pros and cons of the alternatives you developed and recommend a course of action for the firm.
