Travelmania Inc. is a new, Internet based travel agency specializing in customized exotic and adventure travel. The company has limited resources and...

Travelmania Inc. is a new, Internet based travel agency specializing in customized exotic and adventure travel. The company has limited resources and very low level of awareness in the market. Even within the exotic and adventure travel market, it has to deal with competition from the major online travel companies and needs to create a comprehensive differentiation and branding strategy.