True or false 1) Downstream marketing channel partners, such as wholesalers and retailers, form a vital link between the firm and its customers.(...

True or false)Page Ref: 3402) A company's channel decisions directly affect the prices of its products.)Page Ref: 341)Page Ref: 342)Page Ref: 342)Page Ref: 3436) The number of products supplied indicates the length of a channel. )Page Ref: 343)Page Ref: 3438) Horizontal conflicts are conflicts between different levels of the same channel. )Page Ref: 3449) Vertical conflict occurs among firms at the same level of the channel. )Page Ref: 344)Page Ref: 345)Page Ref: 346)Page Ref: 347)Page Ref: 348)Page Ref: 348-34915) Marketing channel design calls for analyzing consumer needs, setting channel objectives, identifying major channel alternatives, and evaluating those alternatives.)Page Ref: 35016) Producers of convenience products and common raw materials typically seek exclusive distribution, a strategy in which they stock their products in as many outlets as possible. )Page Ref: 35117) Under the strategy of intensive distribution, the producer gives only a limited number of dealers the exclusive right to distribute its products in their territories.)Page Ref: 35118) Marketing channel management calls for selecting, managing, and motivating individual channel members and evaluating their performance over time.)Page Ref: 353)Page Ref: 351, 356)Page Ref: 35721) Reverse logistics refers to the moving of products and materials from suppliers to the factory.)Page Ref: 357)Page Ref: 359)Page Ref: 36124) Intermodal transportation refers to the combination of two or more modes of transportation. )Page Ref: 361)Page Ref: 361