TurnitinThis assignment will be submitted to Turnitin.InstructionsSuccessful marketing is a mix of knowing customer needs and how to satisfy those needs. Customers are looking for value (the benefits

TurnitinThis assignment will be submitted to Turnitin.InstructionsSuccessful marketing is a mix of knowing customer needs and how to satisfy those needs. Customers are looking for value (the benefits of a product versus its cost) and companies aim to create that value.

Visit the Dell website and answer the following questions:

• What target market approach does Dell use?
• Who is Dell’s target market? (Be specific. Give demographic characteristics, lifestyle characteristics, etc.)
• What segmentation basis does Dell use? (Demographic, psychographic, etc.)
• What seems to be the overall promotion strategy for Dell? (Be specific and discuss all four aspects of the promotion mix.)

Your paper must be:

• Two to three pages in length (not including the cover page and reference page).
• Written in Word using APA format. Refer to the APA & Turabian Requirements module located in your course navigation bar.
• Use at least two academic sources to support your thoughts, one will be your course textbook. You can find another academic source in the CCU Library.