Two-part assignment – All parts must be at least 300 words unless otherwise noted. Please read all attachments and follow ALL instructions. Part 1: Firm Objectives Read the articles: Jessica Alba’s Tr

Two-part assignment – All parts must be at least 300 words unless otherwise noted. Please read all attachments and follow ALL instructions.

Part 1: Firm Objectives

Read the articles:

Jessica Alba’s Triple Bottom startup raises $25 million  - https://www.forbes.com/sites/annefield/2013/11/17/jessica-albas-triple-bottom-line-startup-raises-25-million/#35d49acf4111 and 

The bottom line of corporate good -  https://www.forbes.com/sites/causeintegration/2012/09/14/the-bottom-line-of-corporate-good/#3ea3443f3576 

In reference to the articles, discuss how firms incorporate the triple bottom line concept into traditional business concerns over profitability.

Part 2:   Decision Making Under Uncertainty

To save on gasoline expenses, Edith and Mathew agreed to carpool together for traveling to and from work. Edith preferred to travel on I-20 highway as it was usually the fastest, taking 25 minutes in the absence of traffic delays. Mathew pointed out that traffic jams on the highway can lead to long delays making the trip 45 minutes. He preferred to travel along Shea Boulevard, which was longer (35 minutes), but rarely had traffic jams. Edith agreed that in case of traffic jams, Shea Boulevard was a reasonable alternative. Neither of them knows the state of the highway ahead of time. After driving to work on the I-20 highway for 1 month (20 workdays), they found the highway to be jammed 3 times. Assuming that this month is a good representation of all months ahead, should Edith and Mathew continue to use the highway for traveling to work? 

How would you conclusion change for the winter months, if bad weather makes it likely for traffic jams on the highway to increase to 6 days per month? 

How would your conclusion change if Mathew purchased a new smart-phone app that could show the status of the highway traffic prior to their drive each morning, thus reducing the probability of them getting into a jam down to only 1day per month (where on this day, the app showed no traffic jam, but a jam developed in the meantime as they were driving along the highway).

Required Resources

Text:

Please read the following chapters in: Managerial Economics:

Douglas, E. (2012). Managerial Economics (1st ed.) [Electronic version]. Retrieved from https://content.ashford.edu/

• Chapter 1: Foundations of Managerial Economics
• Chapter 2: Decision Making Under Risk and Uncertain

Article:

Field, A (2013). Jessica Alba’s Triple Bottom startup raises $25 million . Forbes. Retrieved from http://www.forbes.com/sites/annefield/2013/11/17/jessica-albas-triple-bottom-line-startup-raises-25-million/

Scott, R. (2012). The bottom line of corporate good . Forbes. Retrieved from http://www.forbes.com/sites/causeintegration/2012/09/14/the-bottom-line-of-corporate-good/

Websites:

Bloomberg (http://www.bloomberg.com)

Cable News Network (http://www.cnn.com)

The Economist (http://www.economist.com)