U23

Note:

I need complete 3-5 pages paper on the following assignment. HALF PAGE LENGTH IS NOT ACCEPTED. Must address the all steps properly.  Must include 5 credible references cited in APA.  Must provide 100% original work.

DO NOT PROVIDE THE PREVIOUSLY USED WORK.

DO NOT WRITE QUESTIONS IN ANSWER!

 Assignment:

This week you will continue your comprehensive marketing plan researching the SAME Company that you researched in Unit I. (My company name is Starbucks). In this assignment you will address the following in a complete 3-5 pages paper:

A.      Target Market: Begin by discussing segmentation of the market based upon demographic, behavioral, geographic, and psychographic criteria. Apply these criteria to your company, explaining their importance to the company. This analysis will enable you to identify the target market(s) thoroughly. Within your explanation, discuss why the identification of a target market is of the utmost importance to a company.

B.      SWOT Analysis: Perform a SWOT analysis for your company remembering that the strengths and weaknesses are internal and the opportunities and threats are external. Set this up using a table and/or bullet points with clear explanation following the chart.

C.      Industry Analysis: Perform an industry analysis detailing how the overall industry is performing. Research trends in the industry as well as projections for the future. Remember to cite your research.

D.      Competitive Analysis: Perform a competitive analysis reviewing multiple competitors that offer similar products/services. How is your company different from its competitors? Think about the products/services offered or their pricing strategy or even their distribution strategy. What is the overall brand perception in the mind of the consumer? How does each rank based upon a pertinent parameter?

In your paper, must include 5 credible sources cited in APA.