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QUESTION
Ultimate _Writer
Place (Distribution) Strategy
1. Which type of marketing channel does this product use: Direct Channel, Retailer Channel, Wholesaler Channel or Agent/Broker Channel? Explain your rationale. Text, page 232-240.
2. Describe the marketing channel functions performed by each intermediary in the marketing channel. If retailers are included in the marketing channel, define all types of retailers used in the marketing channel. Provide your reasoning. Text pages 234-235.
