Answered You can buy a ready-made answer or pick a professional tutor to order an original one.
Understanding Target Marketing
Purpose of Assignment
To develop effective relationship marketing, a company must first understand its targeted consumers' buying influences and behaviors. This week's assignment is the first part of the development of a marketing plan. It provides the foundation of the marketing plan and introduces the student to a variety of diagrammatic tools for understanding a business.
Assignment Steps
To develop effective relationship marketing, a company must first understand its targeted consumers' buying influences and behaviors. In Week 2, create the Research section of your plan.
Create the research section of your marketing plan in minimum of 700 words.
Include at least 3 elements of the Research List of Topics (see list below):
- Research List of Topics:
- Primary Research
- Secondary Research
- Consumer Analysis
- Customer Profile
- Continuous Consumer Monitoring & Research
- Environmental Scanning
- Identify Market, Economic, Technological, Regulatory, Legal, Social, and Ecological Forces
- Current Opportunities
- Potential Future Opportunities
- Current Threats
- Potential Future Threat
- Diagrams are not required but can be used to provide clarity and conciseness. Diagrams (and subsequent discussion) can include SWOT (emphasizes internal market--Strengths, Weakness, Opportunities, Threats) TOWS (emphasizes the external market--Threats, Opportunities, Weakness, Strength), PEST (Political, Economical, Social, Technological), SOAR (Strengths, Opportunities, Aspirations, Results), and/or STEEP (Social, Technological, Environmental, Economical, Political). All diagram(s) should be in APA format and must include a subsequent discussion of the diagram(s) providing insight and clarity. Tables and Diagrams are a supplement, not a substitute for verbiage.
Develop the first two parts of the Target Market section, which includes an overview of the demographics (age, income, family members, and birthdays) and psychographics (activities, interests, and opinions) analysis. This is not a detailed analysis but an overview (basic trends and insights from the data that is presented in annual reports and other SEC type filings).
Explain the insights you have gained from your inspection and analysis of the demographic and psychographic information you have found.
This assignment will be incorporated into your overall marketing plan for Week 6.
Cite a minimum of three peer-reviewed references.
Format your assignment consistent with APA guidelines.
- @
- 1914 orders completed
- ANSWER
-
Tutor has posted answer for $75.00. See answer's preview
* plan is * **** of ******** that *** numerous ****** ******** **** of the ******* ** * ******** ** ************ *** describes **** ****** ** ********** ***** ********* ***** ** **** there ** * **** of **** that ************ associated **** marketing factor ***** ** * ********* plan *** main *********** ** **** assignment is ** ******** ********* ******** ********** to the ********* ****
- @
- 165 orders completed
- ANSWER
-
Tutor has posted answer for $60.00. See answer's preview
********************* plan ** *********** **** is * **** **** sketch ******** ********** ****** ** understand ******** *********** ***** ****** * ********** time border The *********** ****** *** ************ ***** or *********** *** ***** ****** to ***** ** *** *********** ********* ****** **** and *** ******* ** *********** the commerce **** ** ***** for it ** ********** ******** *************** **** ***** Ibrahim ************** **** **** ***** ***************** Analysis * ************* *********** ** * ********* *********** ** together the ******** *** ******* features **** ***** on * ******** ***** ** ************ *** ******* This examination ** usually ******** to ** **** **** *********** The ********** examination ***** *** **** **** *********** of *** main Tesla Model * a **************** ********** ******** ****************** *** ****** ******** when the ******* *** ***** ********** into the ****** *** positive *** **** *** product **** **** **** ** ****** **** ***** over *** ***** ***** and half ***** ** ******** **** to ** exact **** **** ***** *** brand ********** ** ******* ** the ****************** ************ **** ***** ****** **** ******** **** Toyota *** *** *** limited market ******************** ******* ****** ****** ** ******** ** ********* ******* ******** ** ******** 2015Threats **** ****** is ******* *********** from other *********** brands and consumers’ perceived high ******* ************************************** ********** ************ *** *** location ***** model is ***** in ********** marketing ************** **** because ** facilitate ********* ** ********** ******** *** ***** that make and ****** ********* and *********** **** ** ****** ****** ** a **** ******* spectators ************ engages *** examination ** *** ********* ** ********* by ********* ************ and ********* unraveling them ** the ********** of ***** varied features (Schlegelmilch ***** In ************ ** *********** Define *** **** ** ********* **** ******* ****** *** ******** ******* **** they *** best *** while ******* themØ Implement ************ approach ** ********** ***** of ***** Model **** **** segmentTargeted ******** *** target ******** for the ***** Model * ******** ***** ******* ******* **** ******** ********* who *** ****** ***** ****** ***** **** and **** ******** ** *** *** ********* above *** ******* ******* ****** ******* ***** ******* *** **** industry ******* they ********* markets that *** ever growingPositioning ** ******* ************ *** ******** targeting *** management ****** ****** *** ******** ******* proposition *** ******* * positioning *** ** **** **** ********** how ********* segments *********** perceives *** ***** Model S **** *** ****** **** been segmented **** ******* *** ********* Tesla motors **** ** *** **** convenience means ****** which *** selected ******** ***** access their ******* ** ***** Model ********** *** Advertising *** *** ****** ** ******** ** the ********** ***** **** ***** ******* to carry ********** ** *** ********* *********** It is a ******* of ************ goods ***** *** ******** ******* ******** and endorsement ****** **** ********* goods ** a ***** reach the ****** ********* ***** ***** rudiments ** *** *********** *** ********* ********* as 4Ps ******** ******** Price encouragement *** ************** ********** Tesla Model * *** ********** ***** ** ********** **** *** ******** want **** the ******* and the ********* ******* the product **** **** products ** ***** *************** refers ** *** selection ** ** ******** tactics ** mounting *** genuine **** ** ******* ***** ******* In ****** all cases ********* ******** *** *** likely qualities * ************ ***** ** ** ******* ****** *** ******** ****** *** **** ** ***** * ******** ******** The best price decision *** ***** ***** * should one **** ******** *** ****** ********************* *** ****** to maintain some ************ ** ***** ******* ** **** **** ** distributing their **************************** is *** ***** ********* ** ********** by ******** as **** ** ********** *** customers Tesla ****** ***** ****** * blend ** ******** ********* and contemporary income ** ******* ************ ***** ***** *** ************** ************** ******************* is going ****** *** **** ****** sustainable convey *** power expenditure by ******** *** ********* most ********* ********* **** *** ***** ******* organization We ****** the ********* **** ********* and brightest ****** to ****** make **** prospect * realityCurrent *********** Big ****** ******** distribution ***** share ******** *** *** *********** **** require raising * ********** ****** ** money moreover **** side to **** **** ***** ** ******** ****************** ********** answer ***** *********** the *********** *** * ************ ********* **** portend **** *** Tesla as ** arrange ** ****** *** biggest ***** into *** accumulation *********** ** the ******** ******* **** ***** product *** *********** **** ********** *** and ******* ************ ******* *** ** *** ****** **** ******* * purchaser earn ***** than $200000 * ****